Preferred File Formats:
• Vector art from a program such as illustrator or a compatible program.
• Create outlines on all text in the artwork files provided. If this is not possible submit bitmaps scanned at 800 dpi minimum, 1200 dpi is preferred.
• For Calendars: Photographs need to be saved in TIFF, EPS, or JPEG format (scanned at 300dpi or higher).
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Why is Vector Art Required for Promo Items?
Vector art is necessary for promotional products because it ensures the highest quality print result and it guarantees that your logo or image can be resized to any proportions without losing its resolution.
Poor quality graphics ruin the appearance of your promotional items. You certainly wouldn’t want to spend money on custom merchandise for your business if your logo appears grainy, pixilated, and warped. After all, if people can’t read your message or recognize your logo, then what’s the point? Vector art is crisp and clear at any magnification (unlike bitmap or jpeg files), which is why it is required for your promo items.
I Don’t Have Vector Artwork. Why Can’t I Just Use a Bitmap or JPEG File?
Unfortunately, bitmap files (.bmp), jpegs (.jpg), and most PDFs cannot be used for your promotional products because they cannot be modified without resulting in a poor quality imprint. If you try to scale or enlarge the size of a non-vector format, like a bitmap file, then the image would be pixilated and show jagged edges when printed, like the logo shown below in Figure 1:
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Figure 1: Non-Vector file (.jpg file)
300% size increase from original
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Figure 2: Vector file (.ai or .eps file)
300% size increase from original
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